Children’s Pajama Sets
CPSC Recall #23-097 — January 19, 2023
Recall Summary
| Recall Number | 23-097 |
| Recall Date | January 19, 2023 |
| Remedy Type | Refund |
| Units Affected | About 38,740 |
| Manufacturer | Last Word Apparel LTD dba Selfie Craft Company, of United Kingdom |
| Manufactured In | United Kingdom and Bangladesh |
Where It Was Sold
| Online at www.etsy.com |
| www.uncommongoods.com |
| www.macys.com |
| www.selfiecraft.co.uk |
| www.thetot.com and boutiques nationwide from November 2017 through June 2022 for about $39. |
Product
Children’s Pajama Sets
Description
This recall involves Selfie Craft Company children’s pajamas. The pajama sets are a two-piece long-sleeve shirt and pant pajama, made of 95% polyester and 5% elasthane with ribbed cuffed wrists and ankles. The pajamas were sold for ages 3 through 12 and in 26 designs: Birthday Boy, Birthday Boy (The Tot Exclusive), Birthday Girl, Birthday Girl (The Tot Exclusive), Cutesy Christmas, Dinosaur, Easter (The Tot Exclusive), Funny Bunny, Halloween (The Tot Exclusive), Hanukkah (The Tot Exclusive), Hanukkah, Happy Holidays, Ice Kream Kitty, Kawaii, Let It Snow, Mermaid, Positivity Powers, Princess, Reindeer, Sleeping Sloth, Space Adventures, Superhero Comic, Trick Or Treat, Unicorn, Valentine’s Day and Yule-Icorn. The long-sleeve top has a black label located on the left side hem with “Selfie Craft Co,” the pajama’s size, material content, washing instructions, keep away from fire, batch number and either “Made in UK” or “Made in Bangladesh.” The pajamas were sold with seven permanent fabric pens inside a cardboard container with the label “Colour In Creative Craft Kit, Crafty Fun, British Design With Love.”
Hazard
The children’s pajama sets fail to meet flammability standards for children’s sleepwear, posing a risk of burn injuries to children.
Incidents & Injuries
None reported
Remedy Instructions
Consumers should immediately take the recalled pajama sets away from children, stop using them and contact the Selfie Craft Company. Consumers are to destroy the recalled pajama sets by cutting them in half vertically and submitting a photo of the destroyed pajama set to Selfie Craft Company for a full refund. Selfie Craft Company is contacting all known purchasers directly.
What Should You Do?
Stop using this product immediately. Contact the manufacturer for a Refund at no charge. If you experienced an injury, report it at SaferProducts.gov.
Frequently Asked Questions
Follow the consumer action instructions in the recall notice above. Most recalls require you to stop using the product and contact the manufacturer directly — either by calling the toll-free number listed in the official CPSC notice or by visiting the manufacturer's website. You generally do not need a receipt or original packaging to claim a remedy. The manufacturer is legally required to provide the remedy (Refund) at no cost to you.
If the product caused a fire or burn injury, document the incident with photos and preserve the product if it is safe to do so. Report the incident to the CPSC at SaferProducts.gov and to your local fire department. Contact the manufacturer to inform them of the incident — they are required to track and report injuries to CPSC. You may also want to consult a personal injury attorney, as fire and burn injuries caused by defective products can be grounds for a product liability claim against the manufacturer.
In most cases, no. CPSC-coordinated recall remedies are designed to be accessible without proof of purchase. Manufacturers typically ask consumers to self-certify ownership and may ask for photos of the product or its serial number. Some manufacturers request that you mail in a portion of the product (such as a cut cord or removed component) as proof of disposal. Check the specific remedy instructions for this recall for exact requirements. If you registered your product at the time of purchase, the process is usually even simpler.
If the original manufacturer has gone out of business, the recall remedy may no longer be available through them. In this case, contact CPSC directly at 1-800-638-2772 or cpsc.gov for guidance. If the brand was acquired by another company, the acquiring company may have assumed recall obligations. In some cases where a remedy is unavailable, CPSC advises consumers to safely dispose of the product. If you were injured by the product of a defunct company, consult a product liability attorney — parent companies, distributors, and retailers may still bear liability in some circumstances.