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Rainbow Road Series Board Books

CPSC Recall #23-292 — September 21, 2023

Recall Summary

Recall Number23-292
Recall DateSeptember 21, 2023
Remedy TypeReplace
Units AffectedAbout 260,000 (In addition, about 12,900 in Canada)
ImporterMake Believe Ideas LTD, of New York
Manufactured InChina

Where It Was Sold

Target
Barnes & Noble
Sam’s Club and other stores nationwide
online at www.amazon.com and other websites
and at school book fairs nationwide from March 2022 through August 2023 as individual books for between about $10 and $11 and as a box set for about $21.

Product

Rainbow Road Series Board Books

Description

This recall involves seven board books under the Rainbow Road Series Board Books. The books are children’s board books bound together with plastic rings. The books were sold individually as well as in a book box with four books. The recall includes the following board books and ISBN numbers. The ISBN number is printed on the book’s right hand corner on the back above the bar code.Book Title ISBNAnimal Counting9781803374802Dinosaur’s First Words9781803374932 and 9781803372211Old MacDonald Had a Farm9781803376790 and 9781803373355Rainbow Road Book Box9781803376288There Was an Old Lady Who Swallowed a Fly9781803372945 and 9781803371580Things that Go!9781803374826Unicorn’s Colors9781803374789 and 9781803376622Where’s My Bottom?9781803372723 and 9781803376738

Hazard

The plastic binding rings can detach from the books, posing a choking hazard to young children.

Incidents & Injuries

Make Believe Ideas has received two reports of the plastic rings detaching in the United States and one in Australia. No injuries have been reported.

Remedy Instructions

Consumers should immediately stop using the recalled books and contact Make Believe Ideas to receive a replacement by contacting Make Believe Ideas via email or phone. Following registration, consumers will be provided instructions on how to dispose of their book(s) and asked to confirm that they have disposed of the books.

What Should You Do?

Stop using this product immediately. Contact the manufacturer for a Replace at no charge. If you experienced an injury, report it at SaferProducts.gov.

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Frequently Asked Questions

Follow the consumer action instructions in the recall notice above. Most recalls require you to stop using the product and contact the manufacturer directly — either by calling the toll-free number listed in the official CPSC notice or by visiting the manufacturer's website. You generally do not need a receipt or original packaging to claim a remedy. The manufacturer is legally required to provide the remedy (Replace) at no cost to you.

Federal law prohibits the sale of toys with small parts for children under age 3. CPSC uses a standardized small parts cylinder to test whether pieces from a toy can fit entirely inside — if they can, they are considered a choking hazard. Products marketed for children under 3 must not contain any small parts. Beyond the legal requirements, the CPSC and pediatricians recommend keeping all small objects away from children under 4, as the risk of choking extends beyond the formal legal age threshold.

In most cases, no. CPSC-coordinated recall remedies are designed to be accessible without proof of purchase. Manufacturers typically ask consumers to self-certify ownership and may ask for photos of the product or its serial number. Some manufacturers request that you mail in a portion of the product (such as a cut cord or removed component) as proof of disposal. Check the specific remedy instructions for this recall for exact requirements. If you registered your product at the time of purchase, the process is usually even simpler.

If the original manufacturer has gone out of business, the recall remedy may no longer be available through them. In this case, contact CPSC directly at 1-800-638-2772 or cpsc.gov for guidance. If the brand was acquired by another company, the acquiring company may have assumed recall obligations. In some cases where a remedy is unavailable, CPSC advises consumers to safely dispose of the product. If you were injured by the product of a defunct company, consult a product liability attorney — parent companies, distributors, and retailers may still bear liability in some circumstances.

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