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Plush Bunnies

CPSC Recall #91-056 — March 21, 1991

Recall Summary

Recall Number91-056
Recall DateMarch 21, 1991
Remedy TypeReplace
Units Affected15,576

Where It Was Sold

The plush bunnies that were individually given to consumers on Thursday
March 14
and Friday
March 15
1991
at a very limited number of grocery stores located in 33 states and Puerto Rico.

Product

Plush Bunnies

Description

WASHINGTON, DC -- Kellogg Company of Battle Creek, Michigan is voluntarily recalling 15,576 plush bunnies that were individually given to consumers on Thursday, March 14, and Friday, March 15, 1991, at a very limited number of grocery stores located in 33 states and Puerto Rico. Several bunnies have been found with broken eyes and noses which pose a potential choking hazard for young children. The bunnies were given out as part of a special in-store promotion. The stuffed bunnies are approximately 13" tall and are white with pink ears, feet, and nose. A tag attached to the back has the name, "Kellogg's". Kellogg indicated that they are recalling the bunnies because of a manufacturing defect and that they are committed to delivering high quality premiums to their consumers. The U.S. Consumer Product Safety Commission (CPSC) learned of this problem through a report by Kellogg Company. Consumers who were given one of these bunnies are urged to take them away from young children immediately and call Kellogg Company (in the United States 1-800-468-9004 and in Puerto Rico 1-800-848-4589) for instructions on returning the bunny postage paid and receiving an alternative plush toy. The 33 states are Arkansas, California, Connecticut, Delaware, Florida, Georgia, Hawaii, Illinois, Indiana, Iowa, Kentucky, Louisiana, Maryland, Massachusetts, Michigan, Minnesota, Nebraska, New Hampshire, New Jersey, New Mexico, New York, North Carolina, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Washington, Wisconsin, and Wyoming. The CPSC's mission is to protect the public from unreasonable risks of injury and death associated with consumer products. The CPSC is the Federal agency responsible for consumer product safety. Some 15,000 different types of products fall within the Commission's jurisdiction and each year these products are involved in an estimated 30 million injuries and 22,000 deaths. MEDIA INQUIRIES TO KELLOGG SHOULD BE DIRECTED TO NEIL NYBERG, (616) 961-3799

Hazard

Several bunnies have been found with broken eyes and noses which pose a potential choking hazard for young children.

Incidents & Injuries

None Reported

Remedy Instructions

Consumers who were given one of these bunnies are urged to take them away from young children immediately and call Kellogg Company (in the United States 1-800-468-9004 and in Puerto Rico 1-800-848-4589) for instructions on returning the bunny postage paid and receiving an alternative plush toy.

What Should You Do?

Stop using this product immediately. Contact the manufacturer for a Replace at no charge. If you experienced an injury, report it at SaferProducts.gov.

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Frequently Asked Questions

Follow the consumer action instructions in the recall notice above. Most recalls require you to stop using the product and contact the manufacturer directly — either by calling the toll-free number listed in the official CPSC notice or by visiting the manufacturer's website. You generally do not need a receipt or original packaging to claim a remedy. The manufacturer is legally required to provide the remedy (Replace) at no cost to you.

Federal law prohibits the sale of toys with small parts for children under age 3. CPSC uses a standardized small parts cylinder to test whether pieces from a toy can fit entirely inside — if they can, they are considered a choking hazard. Products marketed for children under 3 must not contain any small parts. Beyond the legal requirements, the CPSC and pediatricians recommend keeping all small objects away from children under 4, as the risk of choking extends beyond the formal legal age threshold.

In most cases, no. CPSC-coordinated recall remedies are designed to be accessible without proof of purchase. Manufacturers typically ask consumers to self-certify ownership and may ask for photos of the product or its serial number. Some manufacturers request that you mail in a portion of the product (such as a cut cord or removed component) as proof of disposal. Check the specific remedy instructions for this recall for exact requirements. If you registered your product at the time of purchase, the process is usually even simpler.

If the original manufacturer has gone out of business, the recall remedy may no longer be available through them. In this case, contact CPSC directly at 1-800-638-2772 or cpsc.gov for guidance. If the brand was acquired by another company, the acquiring company may have assumed recall obligations. In some cases where a remedy is unavailable, CPSC advises consumers to safely dispose of the product. If you were injured by the product of a defunct company, consult a product liability attorney — parent companies, distributors, and retailers may still bear liability in some circumstances.

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