Discovery Bunny Books
CPSC Recall #07-551 — May 16, 2007
Recall Summary
| Recall Number | 07-551 |
| Recall Date | May 16, 2007 |
| Remedy Type | Replace |
| Units Affected | About 16,000 |
| Manufacturer | Animal Magic Ltd., of Hong Kong |
| Importer | SoftPlay Inc., of Chicago, Ill. |
| Manufactured In | China |
Where It Was Sold
| Bookspan mail-order catalogues and www.bookspan.com (to book club members only) from February 2006 through March 2007 for about $8 and $16. |
Product
Discovery Bunny Books
Description
In cooperation with the U.S. Consumer Product Safety Commission (CPSC), Bookspan, of Garden City, N.Y., is voluntarily recalling about 16,000 Discovery Bunny Books. The seam on the bunny's left hind leg can open exposing a plastic squeaker toy contained inside a cloth bag, posing a choking hazard to young children. Name of Product: Discovery Bunny BooksUnits: About 16,000Distributor: Bookspan, of Garden City, N.Y.Importer: SoftPlay Inc., of Chicago, Ill.Manufacturer: Animal Magic Ltd., of Hong KongHazard: The seam on the bunny's left hind leg can open exposing a plastic squeaker toy contained inside a cloth bag, posing a choking hazard to young children.Incidents/Injuries: Bookspan has received one report of a 4-month-old infant who began to choke on the plastic squeaker. The parent noticed the infant beginning to choke and cleared the squeaker from his throat.Description: This recall involves Discovery Bunny yellow cloth books. The mid-section of the yellow and white plush stuffed bunny opens to a six-page cloth book. The plush bunny has black & white checkered ears and feet. The "SoftPlay" logo is printed on a tag sewn into the bunny toy.Sold through: Bookspan mail-order catalogues and www.bookspan.com (to book club members only) from February 2006 through March 2007 for about $8 and $16.Manufactured in: ChinaRemedy: Consumers should immediately take the recalled bunny books from children and either discard it or return it to Bookspan. Consumers will receive a full credit on their book club account. Bookspan has directly notified purchasers of the product recall by mail.Consumer Contact: For additional information, call Bookspan at (888) 793-6514 between 8 a.m. and 8 p.m. ET Monday through Friday or visit the firm's Web site at www.bookspan.com.Media Contact: Paula Batson, at (212) 930-4531 or [email protected].
Hazard
The seam on the bunny's left hind leg can open exposing a plastic squeaker toy contained inside a cloth bag, posing a choking hazard to young children.
Incidents & Injuries
Bookspan has received one report of a 4-month-old infant who began to choke on the plastic squeaker. The parent noticed the infant beginning to choke and cleared the squeaker from his throat.
Remedy Instructions
Consumers should immediately take the recalled bunny books from children and either discard it or return it to Bookspan. Consumers will receive a full credit on their book club account. Bookspan has directly notified purchasers of the product recall by mail.
What Should You Do?
Stop using this product immediately. Contact the manufacturer for a Replace at no charge. If you experienced an injury, report it at SaferProducts.gov.
Frequently Asked Questions
Follow the consumer action instructions in the recall notice above. Most recalls require you to stop using the product and contact the manufacturer directly — either by calling the toll-free number listed in the official CPSC notice or by visiting the manufacturer's website. You generally do not need a receipt or original packaging to claim a remedy. The manufacturer is legally required to provide the remedy (Replace) at no cost to you.
Federal law prohibits the sale of toys with small parts for children under age 3. CPSC uses a standardized small parts cylinder to test whether pieces from a toy can fit entirely inside — if they can, they are considered a choking hazard. Products marketed for children under 3 must not contain any small parts. Beyond the legal requirements, the CPSC and pediatricians recommend keeping all small objects away from children under 4, as the risk of choking extends beyond the formal legal age threshold.
In most cases, no. CPSC-coordinated recall remedies are designed to be accessible without proof of purchase. Manufacturers typically ask consumers to self-certify ownership and may ask for photos of the product or its serial number. Some manufacturers request that you mail in a portion of the product (such as a cut cord or removed component) as proof of disposal. Check the specific remedy instructions for this recall for exact requirements. If you registered your product at the time of purchase, the process is usually even simpler.
If the original manufacturer has gone out of business, the recall remedy may no longer be available through them. In this case, contact CPSC directly at 1-800-638-2772 or cpsc.gov for guidance. If the brand was acquired by another company, the acquiring company may have assumed recall obligations. In some cases where a remedy is unavailable, CPSC advises consumers to safely dispose of the product. If you were injured by the product of a defunct company, consult a product liability attorney — parent companies, distributors, and retailers may still bear liability in some circumstances.